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FLORIST BUSINESS RESOURCES

Build the business behind your creativity

Practical tools and resources designed to help emerging florists move from designing flowers to serving clients with greater confidence, clarity, and professionalism.

Beautiful flowers are only part of the work. 

Growing a floral business also requires learning how to price your work, communicate with clients, present your services professionally, manage event details, and build systems that support your creativity.

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Flowertivity Business Resources are designed to help aspiring and emerging florists build those practical foundations one step at a time.

Price

Understand costs, margins, labor, and profitable pricing

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Present

Build a professional portfolio, website, and client-facing brand.

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Plan

Create repeatable workflows for inquiries, proposals, ordering, production, and events.

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Grow

Develop the confidence and business habits needed to move from occasional projects to consistent client work.

Build your floral business

Pricing & Profitability

Learn how to think beyond flower cost and account for the full value of your work.

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  • Cost of goods

  • Stem calculations

  • Labor

  • Supplies and mechanics

  • Delivery and setup

  • Waste allowance

  • Markups and margins

  • Minimum order requirements

  • Event pricing

Client Experience

 

 

​Create a more professional process from inquiry through event completion.

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  • Inquiry forms

  • Discovery calls

  • Proposals

  • Contracts

  • Deposits

  • Client communication

  • Design approvals

  • Event-day expectations

  • Post-event follow-up

Portfolio & Brand

 

 

Learn how to present your work so prospective clients can understand what you do and why they should hire you.

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  • Building a starter portfolio

  • Styled shoots

  • Photographing arrangements

  • Choosing portfolio images

  • Social media positioning

  • Business descriptions

  • Brand consistency

Systems & Operations

Help emerging florists think like event professionals.​

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  • Floral recipes

  • Ordering worksheets

  • Stem counts

  • Production schedules

  • Event packing

  • Setup checklists

  • Breakdown procedures

  • Vendor coordination

  • Basic inventory systems

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Featured Resource

Website order form

Start With a Professional Online Presence

Flowertivity Business Website Template

$199

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A customizable website template created for emerging event professionals who are ready to establish a polished online presence without starting from scratch.

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What's included

  • Customizable website template

  • Full editing access

  • Ability to add your own logo, copy, and photography

  • Simple domain connection

  • 30-minute one-on-one setup tutorial

  • Guidance for adding your business information

  • Option to request additional customization

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Flowertivity Business Resources
Website template developed in partnership with Adorned Sites.

COMING SOON

The Event Florist Companion

A practical working resource designed to help emerging florists move from creative design into organized event execution.

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What the Companion will cover:

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Design

  • Floral recipes

  • Mechanics

  • Stem planning

  • Centerpiece development

Business

  • Pricing

  • Client communication

  • Portfolio building

Events

  • Ordering

  • Production planning

  • Setup

  • Breakdown

  • Vendor coordination​

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Learn the skills behind the business.

Event Florist Training

Build your floral and event execution skills.

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2027 Florist Cohort

Develop through structured learning, practice, accountability, and community.

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Build creatively. Operate professionally.

You don't have to build every part of your floral business at once. Start with the tools you need today and continue building as your skills, confidence, and client base grow.

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